Organized Noize: Architects of ATL Hip-Hop

The three-man music production team from Atlanta, known as Organized Noize, is credited with building the foundation of Southern hip-hop. Producers Rico Wade, Ray Murray, and Sleepy Brown were behind some of the biggest hits in hip-hop, including songs by Outkast, TLC, and Goodie Mob. Now, the trio is the subject of a new documentary called, “The Art of Organized Noize” on Netflix.

"Instead of emulating the East Coast or the West Coast, let's do Atlanta. And let's bring off Southwest Atlanta drawl, the slang. Every little nuance, that is the South," Organized Noize producer Ray Murray.

We listen back to our conversation with Organized Noize’s Ray Murray. What's your favorite song produced by Organized Noize?