The Science Behind Believing What’s Not True

No human being is free of bias, but we’re mostly unaware of them. Politicians aren’t, though, and they use our unconscious biases to convince us that what’s true is false and vice versa. Appealing to emotions, rather than reason, can be a very persuasive strategy. We talked about this tactic with Kennesaw State psychology professor Roxanne Donovan and Penn State media studies professor Shyam Sundar.