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BB&T, SunTrust Finalize Merger, But New Name 'Truist' Perplexes Some
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Atlanta-based SunTrust and Winston-Salem-based BB&T completed their planned merger Friday, becoming the sixth-largest bank in the nation. SunTrust was the largest bank in Georgia. The companies previously announced the name of the newly-created company in June of this year.
PREVIOUS COVERAGE: SunTrust, BB&T Banks Announce Post-Merger Name
"This is a historic moment for Truist – a financial services organization created from two companies with shared values and a deep commitment to building a better future for our clients and communities," said Truist Chairman and Chief Executive Officer Kelly S. King in a statement.
However, the company’s new name was met with mixed reviews on social media.
Truist has to be the dumbest name for a major bank.— Hugh Campbell (@HughScot) December 6, 2019
I’m sorry but Wake and Braves will need to come up with better names than Truist Field or Truist Park https://t.co/bFZ3b7nXHH— Price Blissit (@Dpblissit) December 9, 2019
Answer:
ANYTHING BUT TRUIST PARK or TRUIST FIELD or TRUIST STADIUM https://t.co/2Me4PAqv3Q— Briañ (@IamSouthern_eh) December 9, 2019
SunTrust Park, home of the Braves, is expected to also face a name change in light of the merger. The company said one of its primary goals is “building and sustaining its communities.”
The Atlanta Journal-Constitution reports it could take up to two years for the old brand names to be replaced on larger properties such as the baseball park, as well as branches, websites and other services. Truist vows to spend more than $100 million on philanthropy in Georgia and North Carolina.
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