LeBron James is coming to Georgia this weekend for more than the NBA All-Star Game. He’s thinking about upcoming elections as well.

Los Angeles Lakers forward LeBron James shoots during the first half of an NBA basketball game against the Oklahoma City Thunder Monday, Feb. 8, 2021, in Los Angeles.

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Los Angeles Lakers forward LeBron James shoots during the first half of an NBA basketball game against the Oklahoma City Thunder Monday, Feb. 8, 2021, in Los Angeles.

Credit: Mark J. Terrill/AP

The Los Angeles Lakers star is one of the organizers of the More Than A Vote organization that aims to stop Black voter suppression and which played a major role in the outcome of the 2020 elections by encouraging voter turnout.

James will narrate an ad that will be aired for the first time during Sunday’s All-Star Game in Atlanta. He vows in the ad that the efforts will continue.