LISTEN: Emory University professor of marketing, David Schweidel, speaks on media literacy and sorting through the flood of content on social media around the Israel-Hamas war.

A distorted image of a smartphone.

Credit: Sam Bermas-Dawes / GPB News

Social media is a major source of news for many in their teens and early 20s. Since the war between Israel and Hamas broke out earlier this month, platforms have been flooded with conflicting information and dubious facts.

David Schweidel, a professor of Marketing at Emory University, says parents and educators need to teach their children how to be more media literate.

'The only way that we can be sure of a piece of information and the credibility of it is to say, 'OK, can I track this back to the original source?'" Schweidel said. "You know, not that one of my friends shared it, but 'OK, can I track this back all the way to the original source?' And do you trust those original sources?"

Schweidel says with the sheer amount of content uploaded every day, platforms are unable to effectively moderate what’s posted.

But efforts are being made. Meta, the parent company of both Facebook and Instagram, has responded to the flood of information on Israel and Hamas, and said it's reallocating resources towards content moderation — a response Schweidel says is badly needed.