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Atlanta-filmed Muhammad Ali 'Fight Night' series takes viewers — and shoppers — back to the 1970s
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If you weren't around when the celebrated civil rights meeting place Paschal's sold 50-cent sweet tea and $2 fried chicken sandwiches, Saturday will be like 1970 all over again.
The historic downtown Atlanta restaurant is part of Peacock's Aug. 24 promotion of its upcoming Atlanta-filmed series Fight Night: Million Dollar Heist, starring Kevin Hart, Samuel L. Jackson, Taraji P. Jenson. Don Cheadle and Terrence Howard, which premieres on Sept. 5.
Fight Night, which counts Atlantan Will Packer (Girls Trip, Think Like A Man) among its executive producers, is based on the iHeart true-crime podcast about the real-life story of an armed robbery on the night of Muhammad Ali’s 1970 comeback bout in the Georgia capital.
With that, the streamer is partnering with Black-owned, longtime (and what it touts as "beloved") businesses throughout the city to offer "throwback prices," including that $2 sandwich at Paschal's (which is usually $15).
At the Clermont Hotel — which, along with Paschal's, is featured in Fight Night, there will be a '70s disco/funk night on its Rooftop Bar, including a happy hour from 4 to 9 p.m. featuring Black-owned whiskey brands and Coke for $4.
And at Tu La 2 Nail Salon, a $55 Signature Manicure will be — you guessed it — $19.70.
That is the same Tu La 2 that counts Beyonce, Tyler Perry, Usher, Demi Moore, Queen Latifah (and for the past two decades, Fight Night co-executive producer Kenny Burns) among its clients.
"We're honored that Mr. Will Packer and Kenny Burns selected us," said Sharlinda Rowe-Parker, co-owner of the salon with her twin sister, Sabrina Brie Rowe.
Fight Night "is about one of the biggest nights in Atlanta," Rowe-Parker continued. "People out with their minks and diamonds and furs on. All about the glam. The fancy. But you can't have on the bomb outfit with your hair looking crazy. Fellas not having everything cut and lined up. And your nails not done. That's where Tu La 2 comes in."
"I thought this was a very creative idea...And we get to be a whole blessing to people as we support a [series], offering 1970 prices in 2024," she said.
And, talk about timing: Aug. 25 will mark the 16th anniversary of Midtown Atlanta's Sublime Donuts. But the celebration will start the day before at its 10th Street location, where, as part of this Fight Night effort, glazed chocolate and vanilla donuts will cost a quarter.
Packer, Hart and Sublime owner Kamal Grant actually did business together a decade ago, when in support of Packer's Ride Along, Hart and rapper/actor Ice Cube handed out custom Chocolate Drop donuts (named after Hart's then rap persona).
"When we got the call, they told me Will Packer specifically wanted us to be a part," Grant told GPB.
"It was easy...That Ride Along promotion was one of our biggest ever.
Like Rowe-Parker, Grant has yet to see Fight Night (which begins streaming its first three episodes Sept. 5).
"That'll be the icing on something we already know is good for us and this city."