Efforts to address hesitancy among Black people in America often overlook African immigrants, who get information from friends and family back home through social media platforms such as WhatsApp.
African TV execs say it's unlike any show for kids that's been produced and broadcast on the continent — especially with its focus on women presenters and scientists.
Esther Ngumbi, a professor from Kenya, and Ifeanyi Nsofor, a doctor in Nigeria, react to the megastar's movie-length music video — and to criticism from other Africans.