Remember Juicy Couture and Pier 1? They went under, but not all the way under. Someone still makes millions of dollars off these names. And the hunt for revivable brands is big business.

Large companies have played the role of activists and been one of the biggest countervailing forces against social and religious conservatives on LGBTQ measures. All that is at stake now.

Target, The North Face, Bud Light and others are facing backlash for pro-LGBTQ+ campaigns. Some have stood fast, others stumbled. Experts say consistency and intentionality are key to true support.

Brands and companies are working to remove their Juneteenth items from shelves, as experts say those who are selling Juneteenth-branded products are "tone-deaf."

Pfizer and BioNTech's COVID-19 vaccine has been given full approval by the Food and Drug Administration. Along with that approval process is the companies' new brand name for the vaccine: Comirnaty.

"We understand the inequities that were associated with the name and face of the Uncle Ben's brand and ... we have committed to change," the parent company said in a statement.