So-called point-of-sale donations have sharply increased in recent years, bringing in hundreds of millions a year. But the requests to "round up" your bill for charity have really taken off.
Many growers across the country have been left without a market due to oversupplied apple processors. West Virginia rescued its surplus, with a plan that donates apples to hunger-fighting charities.
The company says the AmazonSmile program didn't have enough financial impact. But some charities say the support "made a huge difference," and shoppers have expressed disapproval on social media.
With traffic down at stores and malls across the nation during the pandemic, the charity's iconic red-kettle campaign might bring in half the donations compared with last year.