With clothes cheaper than a latte, built for today's microtrends, Shein courts the same young women who launched the renaissance of thrifting and resale. Legal complaints about the company are many.
After a recent trip to some of the company's facilities in Guangzhou, China, young tastemakers fawned over happy employees and sweat-free working conditions. Now the influencers are facing a backlash.
Under the proposal, the European Commission would set new durability standards and require companies to include how sustainable and recyclable a clothing item is on its label.
The fast-fashion giant is facing growing criticism from customers and independent designers, who say the brand has made it big by copying designs from small businesses.