The soft-drink giant is one of the Olympics' biggest sponsors. But advocates argue pushing sugary beverages promotes obesity and diabetes worldwide, and is inconsistent with the values of the games.

Soda taxes are meant to discourage people from drinking too much sugar, which is linked to a host of bad health outcomes. Cities that imposed the taxes saw a 33% decrease in the sale of sugary drinks.

Kids in the U .S. consume a lot of sugar - nearly 53 pounds a year on average. Obama's new food company PLEZi Nutrition, will lower the sugar content and improve nutrition in products aimed at kids.