The new business will focus on growing media rights and sponsorship revenue, and will be lead by Endeavor CEO Ari Emanuel. Vince McMahon, executive chairman at WWE, will serve in the same role.
McMahon, 77, has led the wrestling organization for decades, building it into a billion-dollar enterprise. But he's recently come under scrutiny for millions in alleged hush money paid to women.
Vince McMahon's daughter, Stephanie, will lead the wrestling company during the inquiry. McMahon, accused of paying $3 million to cover up an affair, still will control WWE's creative output.
