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The Surprising Business Model Behind Guinness World Records
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The people behind the Guinness World Records used to make money by, well, selling books. But with the rise of the Internet came a decline in book sales, and so they had to create a new business model — selling publicity.
This is the story of how Guinness (yeah, like the brewery) got into the business of record-breaking, and how one Planet Money intern broke a world record involving the president of Georgia, the former Soviet republic.
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