Latinos make up the largest ethnic minority group in the United States, and their concerns are playing a major part in this year’s presidential election.

Between 2012 and 2016 just over 3 million more eligible U.S.-born Hispanic voters are now qualified to go to the polls. That’s according to new Pew Research Center data. 

Add to that another 1.2 million people who’ve become citizens since the last general election and the impact of the Latino vote could be enough to turn some traditionally red states, like Georgia, blue or purple.

Hispanic Heritage Month has begun and Jerry Gonzalez, founder and current Executive Director of Georgia Association of Latino Elected Officials (GALEO), says this month thousands of Latinos in Georgia are thinking about the upcoming presidential election.

Listen to the interview here.