(Photo Courtesy of <a href=http://www.flickr.com/photos/lokner/4164251472/>Michael Lokner via Flickr</a>.)

It’d be nice if your boss recognized your potential and helped you realize it. But that’s probably not going to happen.

“When [potential] does get realized, it’s almost always because of the actions that individual took, not because that manager saw a diamond in the rough in you,” says Brandon Smith, a workplace and career consultant and our go-to guy on work and career issues.

More often, people – and our managers, specifically – see the work we’ve done before and figure that’s what we know.

This week on Working on GPB Radio, Smith explains why getting your manager to see all you can contribute to the organization really comes down to marketing: nurturing your brand, communicating about what you do, and building relationships.

Click here ask Brandon a question about your job or career. We might answer you on the air.