Brands love YouTube influencers for their perceived authenticity. Can you trust them?

Can You Trust Influencers on YouTube? Above The Noise

Premiered September 07, 2018
Can You Trust Influencers on YouTube?

YouTube has been around for over a decade now, and it’s WAY more of a business now than anyone could have imagined. Enter the influencer -- a social media personality with a homegrown fan base that they’ve been interacting with for years. Brands love them, and are paying influencers top dollar to promote their products. Can you trust what’s on YouTube?

About the Program

Above The Noise

Our host Myles Bess cuts through the hype and takes a deeper look at the research and facts behind controversial and trending topics in the news.

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