I explore how the remix, a product of this participatory creativity, hijacks your brain.

How Remixes Hijack Your Brain BrainCraft

Premiered March 13, 2018
How Remixes Hijack Your Brain

YouTube, as a platform for creative expression, has inspired a new form of modern creativity. In this video essay, I explore how the remix, a product of this participatory creativity, hijacks your brain. Why do we love watching things we've probably already seen be reproduced in new ways?

About the Program

BrainCraft

Vanessa Hill talks about psychology, neuroscience, and why we act the way we do. Neuroscience has never been so animated.

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