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The Persuaders
The Persuaders FRONTLINE
The Persuaders
It’s more than simple buying and selling: these multibillion-dollar corporations shape today’s culture, media, who we are and how we look. In The Persuaders, FRONTLINE analyses how big businesses advertise more than just a product – they’re selling a lifestyle.
About the Program
FRONTLINE
FRONTLINE explores and illuminates the critical issues of our times - from business and health to social issues, politics and war.
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