A look at the L.A. landmark that became an international symbol of the American dream.

The Hollywood Sign Iconic America

Premiered May 03, 2023
The Hollywood Sign

The Hollywood Sign episode examines the history of the Los Angeles landmark, which was erected in 1923 originally as a real estate advertisement, and went on to become an international symbol of fame, fortune, and the American dream.

About the Program

Iconic America

In this new eight-episode documentary series, David Rubenstein explores America’s 400-year history through a close examination of iconic national symbols such as the Hollywood Sign, Fenway Park, American cowboys and the Statue of Liberty: indelible artifacts, places, and archetypes. Each episode tells the story of an American symbol to reveal its origins, significance and the arc of its resonance.

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