Meet the genius behind the plant-based Impossible Burger.

Mission Impossible | WILD HOPE Nature

Premiered November 18, 2024
Mission Impossible | WILD HOPE

It was a late-career epiphany that led “wacky genius” Pat Brown to abandon his academic career and commit himself to fighting global warming and biodiversity collapse. He did it, against all odds, by developing a surprising product: the revolutionary and delicious plant-based Impossible Burger.

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Nature

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