Online All the Time? Researchers Predicted It. | Full Report

Our social media addiction is explained by theories pioneered by B.F. Skinner decades ago.

Online All the Time? Researchers Predicted It. | Full Report Retro Report on PBS

Premiered October 07, 2019
Online All the Time? Researchers Predicted It. | Full Report

Social media’s power over consumers is not by chance, it is by design. Theories pioneered decades ago by B.F. Skinner lie at the root of today’s multi-trillion-dollar “attention economy."

About the Program

Retro Report on PBS

Retro Report makes sense of the present by revealing the past. Join journalists Celeste Headlee and Masud Olufani as they connect the present to the past through four distinct and varied stories, and New Yorker humorist Andy Borowitz adds his signature wit.

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