"Music is fundamental to the Southern lifestyle," says Jon Pollack, VP of Belk.

Belk, the popular Southern department store, is now seeking Southern musicians.

The Southern Musician Showcase, sponsored by Belk, is giving Southern musicians a chance to win a cash prize and an opportunity to perform at a Belk sponsored/Live Nation amphitheater in Atlanta, Birmingham, Charlotte, Dallas or Raleigh. Other prizes include a performance wardrobe and stylist provided by Blek, and an opportunity for the artist's song(s) to be featured in a Belk television commercial.

"The Showcase will give us the chance to highlight musicians from the South or influenced by the South, and to give them the opportunity of a lifetime," said Jon Pollack, Belk's Executive Vice President of Marketing, Sales Promotion and eCommerce.

Please take note, the contest is limited to the first 1,000 applicants.

Click HERE for more information.