The fast food company said it will now use "no antibiotics important to human medicine" beginning in spring of this year. The company first said it would stop using antibiotics in 2014.
While chicken prices nationwide have increased, retailers such as Costco and BJ's are still selling rotisserie chickens for under $5. That's part of a broader strategy.
A larger White House campaign is targeting what it calls anti-competitive behavior in several industries, including meatpacking, in which over 80% of beef goes through just four companies.