You might notice we're looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand, and whether our own makeover hits the mark.
Listeners, help us name our new Indi-Gator mascot! Email your suggestion to indicator@npr.org with "Indi-gator" in the subject line.
New York on Tuesday became the latest state in the nation to move to force schools to do away with the use of Native American team names or mascots. Those that don't comply risk losing their funding.
