Name our mascot. No, really.

March 25, 2024 6:53 PM

By:

Adrian Ma,
Julia Ritchey,
Wailin Wong, and
Kate Concannon

Listen

Listening...

Send us naming suggestions for The Indicator's new mascot: Indi-Gator! / NPR

You might notice we're looking a little refreshed thanks to our new podcast logo. Today on the show, we ask some marketing experts what goes into building a strong brand and whether our own makeover hits the mark.

Listeners, help us name our new Indi-Gator mascot! Email your suggestion to indicator@npr.org with "Indi-gator" in the subject line.

Related episodes:
How to make an ad memorable (Apple / Spotify)
BRAND new friends

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

Tags: Planet Money branding marketing The Indicator The Indicator From Planet Money mascots Indigator

Related News

Economy

The Indicator Quiz: Labor Edition

The sun is shining, birds are singing, and...our allergies are going NUTS. That can only mean one thing: It's time for The Indicator Quiz! The show where we bring a lucky listener on to test their econ knowledge. Today's quiz focuses on questions related to labor. Play along with us and see how you do! Are you interested in being a contestant on our next Indicator Quiz? Email us your name and phone number at indicator@npr.org and put "Indicator Quiz" in the subject line.

April 02, 2024

By:

Angel Carreras,
Wailin Wong,
and 2 more

Economy

Indicator Quiz: May Edition

It's time for The Indicator Quiz! We test you, dear listener, on your knowledge of topics that we've covered on The Indicator! Today's quiz focuses on ch-ch-changes. (That's a David Bowie reference, kids!) We're covering changes in the economy, the environment, the rental market, you get the picture. We're even tossing in a question about an AI-resurrected rapper. Play along with us and see how you do! Are you interested in being a contestant on our next Indicator Quiz? Email us your name and phone number at indicator@npr.org and put "Indicator Quiz" in the subject line.

May 30, 2024

By:

Wailin Wong,
Adrian Ma,
and 2 more

Economy

Using anecdotes to predict recessions

Eight times a year, we award regional Federal Reserve Banks with our coveted Beigie Award. While the anecdotes within the Beige Book offer us fascinating looks into the economy, to others, it can be difficult to make anything of the stories they tell. That's why we're giving out a special Beigie award today to some economists who found a way to use anecdotes to peer into our economic future.

Regional Economic Sentiment: Constructing Quantitative Estimates from the Beige Book and Testing Their Ability to Forecast Recessions

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.

May 30, 2024

By:

Robert Smith,
Darian Woods,
and 2 more

Donate

Support Quality Journalism

GPB is committed to bringing you comprehensive news coverage from Georgia, across the country and around the world. Your support makes this possible. Please consider making a gift today to support this vital public service.

Support GPB

Featured Specials and Programs

GPB Originals

Browse by Genre

Featured Programs

Podcasts

Featured Programs & Series

More GPB News

Featured

For Kids & Teachers

GHSA Sports

High School Football

Browse by Type

Browse by Category

For Kids

For Parents & Caregivers

Support GPB

Name our mascot. No, really.