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THE IKEA EFFECT ft. Joanna Hausmann!
People place a higher value on items they build themselves.
THE IKEA EFFECT ft. Joanna Hausmann! BrainCraft
In Psychology there’s this bias called the IKEA Effect – where people place a higher value on items they build themselves compared to items they did not construct. Since I’d recently ordered new furniture, I thought I’d put this IKEA Effect into practice.
About the Program
BrainCraft
Vanessa Hill talks about psychology, neuroscience, and why we act the way we do. Neuroscience has never been so animated.
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