Join David Zelski and discover how Georgia's blueberry industry has surpassed peaches, becoming the state's leading fruit crop. In this episode, we explore Mixon Farms to learn about the dedication and technology behind producing these delicious berries.

Donald Mixon. Founder and Owner of Mixon Farms

 

Podcast Show Notes

Title: Beyond the Peach: Georgia's Blueberry Boom

Episode Summary:

This episode delves into the surprising fact that blueberries have surpassed peaches as Georgia's top fruit crop. We visit Mixon Farms, near the Okefenokee Swamp, to explore why Georgia blueberries are so special and how they contribute significantly to the state's economy. Don Mixon, the farm's owner, shares his journey from tobacco farming to becoming a major blueberry producer and discusses the challenges and rewards of growing this popular fruit.

Key Discussion Points:

  • Georgia's Blueberry Dominance:
    • Blueberries generate significantly more economic value than peaches in Georgia.  
    • Georgia ranks high in national blueberry production.
  • Mixon Farms' Transformation:
    • The farm transitioned from tobacco to blueberries in the 2000s due to declining tobacco profits.  
    • Don Mixon's lifelong farming background and adaptation to market demands.
  • Georgia Blueberry Characteristics:
    • Georgia's sandy, acidic soil and mild winters create ideal growing conditions.
    • Southern high bush and rabbit eye are the most common varieties.
    • "Bloom" is the natural protective film on blueberries.
    • The difference between high bush and rabbit eye varieties, and consumer preferences.
  • Farming and Harvesting:
    • Extensive field management, including planting, pruning, and pest control.
    • Use of the H-2A program for seasonal labor.
    • Advanced sorting and packing technology.
    • The time and care that goes into producing quality berries.
  • Distribution:
    • Mixon Farms ships blueberries to major retailers across the U.S. and Canada.
    • The label might not show the Mixon Farms' name, but look for Georgia Grown labels.

Mentioned Resources:

  • Georgia Grown
  • GPB (Georgia Public Broadcasting)
  • H-2A program (seasonal agricultural work program)

Call to Action:

  • Watch "A Fork in the Road" on GPB TV or online at gpb.org.
  • Subscribe to the "Fork in the Road" podcast on your favorite platform.
  • Look for "grown in Georgia" labels when purchasing blueberries.
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